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with many of the big 3 search engines as we speak.If its true that the key success factors of search are:a. reliabilityb. easespeed of useThen it stands to reason that the more often a .montblanc pens discountsearch engine provides searchers with the exact information they are looking for, the more often they are to use that search engine in the future, and the less lik.ely they are to switch to another search engine.Crystal BallPersonalization is not however, a magical phenomenon or crystal ball interpretation. It is purely based on observed patterns,.montblanc pens discount and resulting probabilities. To put this into perspective, here are a n.montblanc pens discountumber of patterns that search engines are likely to track, and that will.montblanc pens discount permit searc h engines to calculate probabilities – namely the probability of increasing either reliabi.montblanc pens discountlity or speed of use.1. Location Based Personalization – serve you persona.montblanc pens discountlized results based on your current location (eg. pizza).Eg. search engin.es have a very good idea where you are (based on IP) when you perform a search query. So someone searching for „pizza” from a location in London, is very likely looking for a pizza locat.prada bags wholesaleion within 10km (6 miles) of their inferred location. This works well for some types of keywords, and not as well. for others (eg. paper manufacturers).2. Interface Based Personalization – serve you personalized results based on the interface you are using.Eg. if a search engine knows you are perfo.rming a search for „hospitals” from a BlackBerry, they can typically surmize you are looking for a hospital within. a given radius of your current location, and could reorganize the results with the closest hospitals first. Keep in mind, small screens aren’t great for general surfing or researching..zxj120814 Large screens are much more efficient.3. Query History Based Personalization – serve you personalized results based on a logical sequence of keyword queries.Eg. if you perform.ed a search for „crayons” 10 minutes prior, and now search for „pens”, personalized results should show gel pens results above Mont Blanc pens.4. InputOutput Mode Based – personalize the mode through which you receive your results.Eg. if you use Goog411 and input your search query by voice command, then you’re more likely to want to receive the results via voice also (or at least a combination of voice and visual output). This will become more of an issue going forward.5. Time Based Personalization – serve you personalized results based on times it perceives you are typically working.Eg. searching for „Trains” has a different meaning at the office (think – book train tickets to Montreal), then when you’re at home with the kids (think Thomas the Train). Perhaps Google has identified the pattern that most of your queries are business oriented between 9:00am and 6:00 pm, and more child ori
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