The creator of the network – Dieter Schwarz.
Home dealing was laid by his father in 1930, which for 10 years bowed the company keen on a significant set in the extensive souk of food products. Clothed in 1944, after Germany’s defeat in the war, the company ceased to exist. Over the next 10 living the company managed to revive.
In 1977, behind his father’s death the company accepted into the hands of his son Dieter Schwarz. Next to the consistent time the company has been actively mounting in two orders – household goods and a ignore of food.
The to start with LIDL supermarkets emerged in southern Germany, shipping the formerly of a price war, which later became a tradition Lidl. Steadily, the network grew and widened, triumph a glassy of „big brother» «ALDI» and «REAL, -».
On merchandise sold in the network Lidl, information by this manufacturer is lost. As a substitute, it is written: Lidl Stiftung & Co. KG. Such a strategy is its peculiar brand.
The company structure
Today LIDL network includes added than 4500 branches all above the world, being donate in roughly every one of European countries, and actively heartbreaking in the markets of Australia and the USA. The company’s staff consists of virtually 170 thousand employees [1]. Organization branches are centrally as of head office.
Typically supplies LIDL supermarkets characterize an area of 700-1000 m ². Production shopping is standard and consistently in every one of the branches, up to halls of color solutions, variety of refrigeration equipment, ready money registers, trucks, ad shelves and tiles by the floor. Approximately every greater than Europe LIDL buys and takes a extensive duration charter earth in support of further and additional kindling, largely with the methods of work and business processes related to his identifiable major competitor in this advertise niche – the network of ALDI.
Unlike its competitor ALDI (800-900 SKUs), Lidl offers a spacious scale of products (2,000 items). Employees running in two shifts. Schedule of shops is unremitting – from 8 to 20 hours. Prices of products open varies depending on souk setting and the timetable for the competition.